Session Summary:
- Brief overview/profile of J. J. Keller & Associates, Inc.
- What is Design Thinking
- Case Study: How we used Design Thinking at J. J. Keller and Successes/Accomplishments
- Hands-on Design Thinking Activity: Early ideation around the following challenge – How might we increase Association membership
Speakers: Eden Weller & Stacy Shea
Eden Weller is Senior Customer & Market Insights Manager for J.J. Keller & Associates, the country’s leading regulatory compliance services company.
Eden leads the corporate research function (primary, secondary, and competitive intelligence) and manages a talented staff of research analysts and specialists. Eden has responsibility for driving strategy and innovation through research and strategic decision-making. He has 15 years of research industry experience and holds a BBA and MBA from The University of Wisconsin Oshkosh.
Stacy Shea is Customer & Market Insights Analyst for J.J. Keller & Associates, the country’s leading regulatory compliance services company.
Stacy leads research efforts from inception to completion, acting as not only project manager but also customer advocate ensuring the voice of the customer is used as a key input into business operations and process decisions. She has 18 years of research industry experience and has received Principles of Marketing Research Certification from the University of Georgia and holds a BA from Lakeland University.
Schedule of Events:
5:00pm: Registration & Networking
6:00pm: Dinner
6:35pm: Chapter News and Announcements
7:00pm: Speaker Presentation – Design Thinking: From Theory to Application
8:05pm: Closing Comments
Prices:
Members: $15
Guests: $25
Students: $10
Note: Tickets for this event can be bought through the Eventbrite page or in-person at the door.